Already the subject of a HUGE amount of debate, the 2012 London Olympics logo is truly a piece of controversial design.
A petition to change the design has already received 28227 Signatures at the time of writing. The new design, which cost £400,000 was produced by branding giant Wolff Ollins. I signed, and i think you maybe should too.. SIGN! If you havnt seen it yet, where have you been?!
London Mayor Ken Livingstone commented: "The new Olympic brand draws on what London has become - the world's most forward-looking and international city." Thats funny, to me it looks more like an 80's album cover logo than forward-looking design. I cannot understand for the life of me why Daniel Eatocks design from 2003(!) has been overlooked - it is iconic, simple and importantly, well designed!